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Marketing Planning 101

A marketing plan guides your destiny. Here is how to create one.

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3 Tips for a Better Marketing Plan

3 Tips on creating a Marketing Plan: What to Include, How to Budget, and Implementing the Plan.

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Focus on The Bright Spots to Find Your Niche

Strategic Planning and Marketing Planning have a reputation for being difficult, complicated and time consuming. This is a simplified version that focuses on what you are already doing well and...

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To Sell Is Human Book Review

I rec­om­mend To Sell Is Human by Daniel Pink to any­one in the A/E/C industry because, as the book says, “we’re all in sales now.” Many A/E/C firms claim that “every­one in the firm sells,” but they...

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Start Up Radio Show Interview

David Lecours is inter­viewed on The Start Up radio show about pro­fes­sional ser­vices marketing

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