Marketing Planning 101
A marketing plan guides your destiny. Here is how to create one.
View Article3 Tips for a Better Marketing Plan
3 Tips on creating a Marketing Plan: What to Include, How to Budget, and Implementing the Plan.
View ArticleFocus on The Bright Spots to Find Your Niche
Strategic Planning and Marketing Planning have a reputation for being difficult, complicated and time consuming. This is a simplified version that focuses on what you are already doing well and...
View ArticleTo Sell Is Human Book Review
I recommend To Sell Is Human by Daniel Pink to anyone in the A/E/C industry because, as the book says, “we’re all in sales now.” Many A/E/C firms claim that “everyone in the firm sells,” but they...
View ArticleStart Up Radio Show Interview
David Lecours is interviewed on The Start Up radio show about professional services marketing
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